Designer On A Mission: 11 Main Welcomes Emmett McCarthy

In 2005, fashion designer Emmett McCarthy opened his boutique in New York City’s trendy Nolita neighborhood and launched his womenswear line based on the belief that “fashion is for now, but style is forever.” Featuring his trend-right styles and attention to detail, Emmett’s boutique fulfilled his vision of creating a “creative think tank” for his design process.

EMc2 Boutique

“I want to use this store as a window to the world… so people can see this as a fashion laboratory.”—Emmett

It’s been an interesting and colorful journey for Emmett since first learning how to stitch on a 1940s sewing machine in his family’s home.

Emmett became inspired to pursue fashion design as a full-time career while he was attending high school at the Educational Center for the Arts in New Haven, Connecticut. The day after graduation, Emmett moved to New York to attend Parson’s School of Design and went on to design for major menswear companies in both Europe and the U.S., with aspirations of launching his own line of womenswear.

Shortly after appearing on the second season of Project Runway, and after many years of honing his signature style, Emmett did just that. But he didn’t just launch a new womenswear line, he also launched a new take on the designer-customer relationship.

Emmett McCarthy Fashion Sketch

“I go in the direction of what my customers respond to. Luckily, I’m able to see what women want, firsthand, in my boutique.”—Emmett

Emmett goes far beyond the individual creative process when designing new pieces for his line. Not only is he inspired by the chic street style he sees every day just by stepping outside his boutique, he is hands-on in every aspect of EMc2 and loves being able to react immediately to his customers’ reactions to his designs.

Today, Emmett wants to take his vision and designs a step further with his new shop at 11 Main. “I love the idea of bringing the Elizabeth Street shopping experience to anywhere in the world,” he notes. “I want to level the playing field by making my designs available to everyone.”

But it’s not just about making stylish clothing attainable to the masses. Emmett welcomes having a direct relationship with shoppers at 11 Main. “I want to take out the intimidation factor and demystify high-end boutique shopping on a wide scale,” he says. “I look forward to expanding the creative process I have now in my boutique, to a larger audience.”

Emmett’s new shop at 11 Main is expanding rapidly and features his signature investment-worthy designs with a twist on timeless style:


It’s been 10 years since Emmett got the fortuitous casting call to appear on Project Runway. Emmett may not have walked away with the $100,000 grand prize, but he didn’t need it, and this year notably marks the 10-year anniversary of his beautiful, one-of-a-kind boutique.

Photos courtesy of Emmett McCarthy

Lavender Collins

Lazy Afternoon: The Perfect Easter Cocktail

If you’re looking for the perfect way to accessorize your Easter outfit, stop scouring your jewelry box immediately and read on.

There’s only one accessory you need this coming Easter: A refreshing cocktail in hand. And what could possibly go better with your pastel palette than a Lavender Collins?

Nothing, that’s what.

Follow closely to recreate the ideal Easter refreshment.

Lavender Collins (serves 1)Ingredients

  • 1 ½ ounces gin
  • ¾ ounce fresh lemon juice
  • ½ ounce lavender syrup
  • 3 ounces club soda
  • Lemon wedge or lavender flower for garnish

Lavender syrup

  • 1 cup granulated sugar
  • 1 cup water
  • 3 tbsp dried culinary lavender (simmer until sugar dissolves, cool, then strain.)

For more fun and festive Easter ideas, head here.  Now go forth and hide some eggs, looking fabulous in your Easter pastels and matching accessories!

Fritz with filmakers Ben Gonyo and Mike Martinez

Struggle, Strength, Perseverance, Rebirth. Meet Fritz: An Artist Re-Emerging

“Struggle = Strength. Let’s make a movie.”

This was just one of the messages on the postcards that filmmakers Ben Gonyo and Michael Martinez started sending Fritz shortly after they met. Ben and Michael were looking for subjects for a film they were doing about making it in the contemporary art world, and instead the story took on a life of its own when they met Fritz, a 70-year-old artist in Rochester, New York, who was struggling to bounce back after the death of his girlfriend, Darlene, the love of his life.

Fritz is hard of hearing and moved to New York City in the late ‘70s to become a professional artist. After years of rejection, he became a professional machinist instead, solitarily and diligently working away repetitively, while dreaming about ideas for new pieces of art.

“Keep making art. The world needs it.” Ben and Michael continued to send Fritz inspiring messages like these during a cold winter over 2 years ago. They believed in his talent and longed for Fritz to pull himself out of mourning and isolation. A life-long friendship emerged from this as Fritz slowly began to find his inspiration again.

Photo courtesy of Ben Gonyo

“My seed paintings represent birth and the life cycle. Everything begins with a seed, from a human to an idea. I tend to use bright colors on these. This is a happy time. It is the beginning of things… This is life. It is universal. We all started this way.” —Fritz

Fritz started carving out his place again, but this time it wasn’t to be recognized by the unpredictable art world he attempted to break into more than 40 years earlier. It was rooted in getting back to a place inside his soul that pushed him to keep going, to keep making art.

NY Times Pring

“My NY Times prints are hand-carved linoleum block prints… They take a long time to create. ‘Old Man Asks to Start Over,’ has to do with regret. It’s rather sad to think that some of us will get to the end of our lives and look back with regret.” —Fritz

Today, Fritz continues to find new inspiration, and Ben continues to help support him by managing his shop at 11 Main. His collection includes his increasingly popular fractal drawings:

Photo courtesy of Ben Gonyo“People don’t realize that I often experience the world in a very fractured way because of my hearing loss. I have to piece things together in social settings or conversations. I don’t just pick up on things easily. I took that idea and adapted it to a visual art style. I started with animals, but I plan to do other things as well.” —Fritz


Fritz will appear in a documentary on PBS later this year. If you’d like to get to know him sooner, you can in this 12-part film series by Ben and Michael. Be sure to take a behind-the-scenes glimpse into Fritz’s journey in his Shop Owner Story:

When asked what Fritz’s friendship has meant to Ben personally, and what viewers of the upcoming  documentary can take away, Ben simply answers, “Never give up believing in yourself. This goes not only for art, but more importantly, one’s own personal resolve.”


“I feel good today, I feel alive… things are looking up for me. Two years ago, I was depressed. We made a studio in the basement and I started doing prints again… I wake up every morning, I do my art, I feel accepted. I’ve made it.” —Fritz

Photos courtesy of Ben Gonyo

striped bow tie

Come On, Get Happy: Spring Wardrobe Refresh

Besides the promise of warmer weather, blooming flowers and the ability to leave all those heavy jackets at home, there’s a new kind of spring headed our way. There’s still the lovely flood of light, breezy layers and pastel prints, however, spring is not the delicate flower it used to be.

We’re drawing some spring inspiration from our shops and giving our closets some refreshing confidence. Get an uplifting start with new spring staples such as bold prints, rich, romantic hues, and striking, dreamy color combos.

Power Pastels: Spring trends can often times look like a giant box of Sweethearts, however, pastels still pack a powerful punch. These accessories aren’t messing around with stunning pops of brighter, lighter colors.


Anya Sushko Grande Sunburst Handbag from Blount Fashion

Purple Polka Dot Tie

Purple Polka Dot Tie from Weekend Casual

Pastel Wayferers

Semi-Rimless Wayfarer Sunglasses from SUNGLASSES

Pastel Statement Necklace

Crystal Flower Necklace from Two Lil’ Birds Jewelry

Modern Florals: Not your average blooms, these pieces are replacing the laid-back florals we’re used to with lovely, dramatic colors and prints. Some call them moody. We’d like to call them simply gorgeous.

tracy reese georgette dressTracy Reese Silk Georgette Dress In Claret from Alys Grace

Milly Floral Dress

Milly Floral Chloe Dress from Alys Grace

Floral Romper

Floral Long Sleeve Romper from Hems And Fitz

Double The Stripes, Double The Fun: These standalone statement pieces are the best of the best in striking stripes for spring. (Can you say that three times fast?).

JOA Striped Skirt

JOA Striped Skirt from Relished

Striped Dress Shirt

Fine Stripe Egyptian Cotton Men’s Dress Shirt from Alara

Torn By Ronny Kobo Striped Dress

Torn By Ronny Kobo Ambrosia Dress from Boutique To You

Cashmere Striped Crewneck

Cashmere Striped Crewneck from Ivory Row

Walking On Sunshine: One of the best ways to incorporate spring’s bold new color choices even before the weather starts to warm. Skip forward in these brilliant new kicks in all shades of happy.

Lane Fuchsia Suede Flat

Lane Fuchsia Suede Flat from Elaine Turner

Converse High Tops

Converse Chuck Taylor All Star High Tops from Dress Code Clothing

Privileged Heels

Privileged By J.C. Dossier Riot Studded Stilettos From AKIRA

Ash Cool Wedge Sneakers

Ash Peach Wedge High Tops from Solestruck

From spirited prints to pastels that pack a serious punch, this spring we’re taking style cues from our shops and stepping out with confident new closet staples. With courageous color choices, upbeat accessories and powerful pieces to happily replace our bulky jackets and coats, we can’t wait for blue skies and longer days. Hello, spring!

11 Main’s Kim Brown and Shop Owners in the News


Fashion Week has officially wrapped and our Director or Merchandising, Kim Brown, offered her commentary as one of Pantone’s influencers in their Fashion Color Report Fall 2015. As someone who takes great care in hand-selecting 11 Main shops and boutiques, Kim is a lover of color and sees first-hand the impact color can have on a shop, brand or product.


Kim’s pulled together a collection of her favorite 11 Main products, all of which are inspired by Pantone’s Color of the Year, Marsala. From jewelry to fashion to home decor, Marsala is a versatile hue that will give you just the right amount of spice. Need inspiration? Be sure to check out Kim’s picks on 11 Main!


Wondering what other 11 Main finds people are loving? From AnneSage.com, Aventura, Country Living, Vogue.com, RealSimple.com, StyleBistro.com and more, 11 Main shops are feeling the love from some of your favorite site and publications!


Sudsbury Table 2

Sudbury Dining Table, $755

11 Main Shop: SmartFurniture

As Seen In: AnneSage.com


Lovejoy light 2

Lovejoy Bowl Pendant Light Fixture, $345

11 Main Shop: Fix Studio

As Seen In: AnneSage.com

Aventura 1Aventura 2Aventura 3

Gia Earrings, $950

11 Main Shop: Mabel Chong

Red And Teal Heart Table Runner – 14″ X 26″, $35

11 Main Shop: The Recoverie

Model OneAM/FM Table Radio Frost White/Ember Red, $180

11 Main Shop: HiDef Lifestyle

As Seen In: Aventura

Country Living

Eames Floral Pillow, $55

11 Main Shop: The Pillow Collection

As Seen In: Country Living

medallion wine 2

Medallion Colors Wine Glasses, $36

11 Main Shop: JAF Gifts

As Seen In: StyleBistro.com

Wine charms 2

Colorful Butterfly Wine Charms, $25

11 Main Shop: Loralyn Designs

As Seen In: StyleBistro.com

HeartCoasters 2

Heart Shaped Cork Coasters, $4.20 – 4.60

11 Main Shop: The Path Less Traveled

As Seen In: RealSimple.com

Legs 2

Kelly Wearstler’s Classic Legs, $1495

11 Main Shop: Bloom By Anuschka

As Seen In: Vogue.com

Crest Bottle Openers 2

Crest Bottle Opener, $44 – $60

11 Main Shop: Vessel

As Seen In: Vogue.com

backscratcher 2

26″ Telescopic Extendable Back Scratcher Massager Padded Handle – Fun Colors, $8

11 Main Shop: Deals Only

As Seen In: Vogue.com

We’re so excited to be able to bring you so many amazing shops and boutiques, and clearly others are excited to find out what’s on 11 Main, too. What are some of your favorite 11 Main shops or products?

From East To West: A Road Trip To Our Favorite Shops

From East To West: A Road Trip To Our Favorite Shops

This week we’re excited to launch a virtual cross-country road trip, taking several happy detours along the way to our favorite shops in locations all across the U.S.

Join us, shop with us and say hello to the best shops in each region. Cruise through the West Coast for cool vibes and casually chic styles from shops like Alys Grace and Seattle Thread Company, and make sure to treat yourself to some wining and dining with gourmet kitchen essentials from VESSEL. For luxe leather and bright bohemian accessories, stop in the Southwest at Hawle Leather Co. and Barse Jewelry. And shoot straight to the heart of it in the Midwest for finely crafted clothing and a little heartland charm at Lur Apparel and Closet Barcode.

Quick ski getaway, anyone? Score some seriously cool slope style and après-ski gear as you escape to the specialty shops of the Rocky Mountains. Even if you’re trying to master the bunny slopes, you’ll look cool doing it with bright bamboo skis from Liberty Skis.

And finally, finish up on the East Coast for some style cues from up-and-coming boutiques in Brooklyn and beyond. Check out cool capes from Cleverhood, downtown chic duds from InVogue USA, and don’t forget to pick up a sweet Southeast vintage find from The Jewelry Lady’s Store.


heart runner

11 Main Squeezes: What Our Editors Are Gifting This Valentine’s Day

We’ll admit it, we tend to get attached to the many amazing items we come across each day at 11 Main. Our editors even more sofrom hand selecting and learning the story behind each shop, it’s hard not to want to personally purchase every new item that gets added daily. Our editors have been building their own personal wish lists for awhile now, so can bet these gifts are good (we’d like to think you’ll fall in love with them, too).

Whether it’s a personal gift (literally, for themselves), for a friend, a loved one or just for fun, our editors are taking advantage of this heartfelt holiday and want to share the love. From a handmade, block-print heart table runner for a special Valentine’s Day dinner to an old-fashioned shaving set, see why our editors narrowed it down to these special items to treat their sweethearts (and themselves) with.

vintage fan

The Great Treasure Hunt: Flea Market Chic

It’s hard to match the feeling of finding that perfect flea market find. Combing through the crowds and blur of antiques and collectibles is a serious mission. Lucky for us, there lies thousands of specialty shops across America full of these finds right at our fingertips. Shops carrying one-of-a-kind collectibles, vintage heirlooms, handmade jewelry and special decor items we didn’t know existed. From a shabby chic-esque vintage farmhouse milking stool to a hand-painted metallic gold 3-sided owl planter, adding just one of these original items can transform a space and give it a dose of personality. So, dig in! We happily hunted the 11 Main specialty shops and boutiques and found flea market chic items we’re sure you’ll be happy not to have to bargain for.

Valentine's Day Gifts Blog Post

Unique Gifts For Your Valentine

The best Valentine’s Day memories are made with hugs, kisses and unique gifts. If you’re looking for a truly special gift this year, here are a few ideas to delight your one and only. We’re sure these gifts will help cupid’s romantic arrow hit its mark.

1. A beloved pillow Cuddle up together with this soft, bouncy pillow that makes getting cozy even cozier. Even after Valentine’s Day, you can display this beautiful reminder of your love year-round. Plus, pillows like these come with an added bonus: Your valentine will know you planned ahead this year by choosing a thoughtful and personal gift. Shop it here.

2. A lovely necklace Make sure she dazzles this Valentine’s Day with an incredible necklace from the shops at 11 Main. In particular, this personalized locket necklace is guaranteed to impress. Looking for a heart-shaped box necklace, in particular? This box locket, bearing delicate Swarovski crystal beads, has room to carry something meaningful that she’ll wear close to her heart. If you’re feeling really romantic this year, you might even add a small item reminiscent of your first date or your first anniversary. This small, personal touch will remind her of one of the most cherished times she has spent with you. Shop it here.

3. Cherished chocolates What could be more luscious, more decadent or more romantic than chocolate? If you don’t want to go with a typical “from the candy store” chocolate, give your sweetheart chocolates you create. Don’t worry; it’s easy! With a Valentine’s Day chocolate mold, making your own candy simply entails melting chocolate, pouring it into the mold and letting it cool. These chocolate molds can’t wait to create loving forms like doves or silky smooth chocolate hearts. You can even create a cute chocolate cupid ready to plunge an arrow into an unsuspecting someone. How you present this tasty gift is completely up to you. You might serve it with a romantic dinner or artfully arrange it on a beautiful crystal plate as a surprise. Better yet, you may use it as an addition to a bedroom full of candles and rose petals. Shop it here.

4. A snuggable stuffed animal If you travel for a living, give your S.O. something to cuddle while you’re gone. But don’t go with just any stuffed animal, amaze your one and only this Valentine’s Day with a personalized couples teddy bear. This adorable Boyds Plush 12-inch Valentine’s Day Bear has promises to keep, promises such as warmth, cuddles and snuggles. This bear is, oh, so soft and romantic with those ruffles and hearts. Another adorable stuffed animal that is sure to win hearts this Valentine’s Day is a multi-talented plush dog. With playfully floppy ears and incredibly soft fur, this animal is not only fun to hug, it’s also fun to listen to. Standing 11.5 inches tall, this entertaining gift is sure to score smiles as it sings for your sweetheart. This gift will be especially delightful to anyone with a fondness for the oldies as it sings “Sugar Pie Honey Bunch,” and folds and unfolds the love message embroidered on the string of hearts. Shop it here.

5. Zombie love If she scoffs at the typical Valentine’s Day gifts, go with the abnormal. A zombie plush doll might just be bizarre enough to coax a smile. With its bizarre heart message, and macabre features and fake blood, this is a gift that really has you thinking outside the box. No matter what type of Valentine’s Day gift you end up selecting, the choices at 11 Main are sure to delight. Make sure your Valentine’s Day is perfect with just the right gift for the one you love. Shop it here.

No matter who you’ve got in mind for your gift giving adventures this Valentine’s Day, the one thing we know for sure is that if your gift is from the heart, that’s a good place to start.

iphone case multi tool

Tech It Easy: 10 Gadgets To Simplify Your Life

Oh, the simple life. In a world where forgetting your phone charger can cause a nervous breakdown, any item that saves you a little time (and battery life) is worth a lot. Inspired by last week’s 2015 International CES (the year’s biggest tech trade show), we hope you’re ready to digitally dominate with some time-saving technology.

Here are 10 of the best gadgets to simplify your life from some of our favorite shops to keep you charged, organized and conveniently connected while still on the go.


With these 10 techy gadgets designed to not only simplify your life, but also add the ability to have impromptu dance parties and catch up sessions, you’re ready to take on 2015. Goodbye, cord tangles and lost or damaged devices. Hello, hands-free and carefree.