In 2005, fashion designer Emmett McCarthy opened his boutique in New York City’s trendy Nolita neighborhood and launched his womenswear line based on the belief that “fashion is for now, but style is forever.” Featuring his trend-right styles and attention to detail, Emmett’s boutique fulfilled his vision of creating a “creative think tank” for his design process.
It’s been an interesting and colorful journey for Emmett since first learning how to stitch on a 1940s sewing machine in his family’s home.
Emmett became inspired to pursue fashion design as a full-time career while he was attending high school at the Educational Center for the Arts in New Haven, Connecticut. The day after graduation, Emmett moved to New York to attend Parson’s School of Design and went on to design for major menswear companies in both Europe and the U.S., with aspirations of launching his own line of womenswear.
Shortly after appearing on the second season of Project Runway, and after many years of honing his signature style, Emmett did just that. But he didn’t just launch a new womenswear line, he also launched a new take on the designer-customer relationship.
Emmett goes far beyond the individual creative process when designing new pieces for his line. Not only is he inspired by the chic street style he sees every day just by stepping outside his boutique, he is hands-on in every aspect of EMc2 and loves being able to react immediately to his customers’ reactions to his designs.
Today, Emmett wants to take his vision and designs a step further with his new shop at 11 Main. “I love the idea of bringing the Elizabeth Street shopping experience to anywhere in the world,” he notes. “I want to level the playing field by making my designs available to everyone.”
But it’s not just about making stylish clothing attainable to the masses. Emmett welcomes having a direct relationship with shoppers at 11 Main. “I want to take out the intimidation factor and demystify high-end boutique shopping on a wide scale,” he says. “I look forward to expanding the creative process I have now in my boutique, to a larger audience.”
Emmett’s new shop at 11 Main is expanding rapidly and features his signature investment-worthy designs with a twist on timeless style:
It’s been 10 years since Emmett got the fortuitous casting call to appear on Project Runway. Emmett may not have walked away with the $100,000 grand prize, but he didn’t need it, and this year notably marks the 10-year anniversary of his beautiful, one-of-a-kind boutique.
Photos courtesy of Emmett McCarthy